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SEO

Search Engine Optimisation (SEO)

Web-works.co.nz  is one of the leading SEO companies in South Canterbury.

Search Engine Optimisation is both a science and an art-form and we love being the best at it. A good, solid well-built website, will always out perform a flashy, hastily built, expensive one. Glitz and glamour will not get your website found.

We offer a range of SEO services to our clients in order for them to have their sites appear highly in search engine rankings. Many people presume that once they have built a website, then thats it; and the customers will come flocking to the site and in the door. Not so:

  • Potential customers will not even find the site unless they are looking for it and even then, a poorly named site will still not get found.
  • Without optimisation you will recieve little or no virtual foot traffic ( the internet equivalent of passing trade)
  • No-one looks through more than 2, maybe 3 pages of search engine results. If the answer is not there on that first page, most people move on.

SEO not only keeps your site neat and tidy, it also brings in extra customers. People wont search for your site unless they know its there, so you dont really need to worry too much about attracting them, because they already know its there. You just need to hold their attention once they get there. This type of site can afford to have a personalised domain name, as every one knows that its there.

A well optimised site will have potential clients accidentally discovering your site. If the SEO has been done properly, you will recieve untargeted business as well, from the people that search for your keywords and find your site ahead of the competition. This type of website needs a keyword-rich domain name based on the product, not the owner, as it is highly likely to be the product that is being searched for more than the supplier. These sites are the ones that we really relish, as the challenge of getting higher search engine rankings for these sites is always much more competitive than any other form of site.

We have sites that are out-performing sites that pay (highly too) the search engines for their first page rankings. We do not believe in paying for search engine rankings. We do believe that well-built sites should always receive higher rankings than poorer quality sites. That way it makes/keeps the internet as a level playing field for all sizes of businesses and bankrolls.

We do not really like re-engineering websites that have been built by others, particularly those that have been built by larger corporate-style web companies, mainly because they tend to wrap sites up in so many layers of complexity, glitz, glamour and code using teams of programmers, that it is often easier for us to say, “sorry, but no thanks”. Often we find that the expensive corporate web builders have just used a $49 template and dressed it up and sold it to the client as a purpose-built customised website “just for them.” Thats a hard one to tell clients when they come to us and ask us why their $3000-$4000 isn’t generating any new business or sales. “Well,… the site looks nice, but……;

a) it isnt unique to you- here’s where they got the template from and,

b) there has been no serious or even half-hearted SEO done on the site; in fact the only one that is going to get traffic is the site builder themselves because they have riddled the site with their own logos and code.

Even really expensive sites have that done to them, sometimes by really REALLY expensive PR companies. One company that we know of claimed that the sites that they built had the best SEO tools and methods applied. When we previewed the site of one of their smaller clients (now ex-clients) they had not even put any keywords in the metatags (geek talk for NO, they didnt).

So working on other people’s sites can be messy. Some web builders hide fishhooks in sites to deliberately make it difficult to re-engineer the site. Some use layers of unnecessary security designed to keep the owner away from the code or html.

We do provide an SEO audit service for sites that we have not built ourselves. This covers everything from metatags to spelling mistakes and will let you know what your site is really made of and why it is or isnt performing.

We charge a package fee, usually negotiated in advance. We will go through the site, page by page and comment on possible search engine penalties, positives and negatives and things that need to be changed to enable success. You recieve a pdf report emailed to you at the end of the review.

We do love performing our SEO trade on sites that we build. Its especially rewarding on customised sites and we get as much satisfaction from beating the competition as the site owners do.

We provide search engine submissions to several hundred specific search engines and directory sites, to maximise your coverage. we also provide Social Media links as these are proving to provide one of the fastest ways to get internet coverage. Its like the modern equivalent of ‘word of mouth.’

Contact us on support@web-works.co.nz