Choosing the right domain name.

The success of a website begins with the proper selection of a domain name. It is important that we start off on the right foot. Having the right domain name can make all the difference in your search engine rankings. A domain name is the name or address of the website, after the www, but  before the or the .com.

There are four important critical points to consider when choosing a domain name;

  • Before you select the domain name, you need to do keyword research: Despite already having a product or a service, there is no point buying a domain name that no-one is searching for, or that does not reflect your product. (If no-one is searching for that domain name, then the same no-one will ever find it).
  • The domain selected needs to exactly match the keywords you have discovered.
  • Your first choice for a New Zealand site should be a  or a .nz domain.
  • The domain that you choose needs to be as short and simple as possible and easy to type.

Let us take the hassle out of this aspect of website construction for you. When you contact us, we will ask you a range of questions that will enable  us to effectively come up with a working name for your website and several options for purchasing domain names.

We purchase domain names for around for NZ$35.00 per year.  (this does not include our time – just the domain registration)

Email us and we will get started on sourcing you the best domain name for your bsuiness. also owns and leases/sells a number of topic-specific domain names that are available for sale.

For all enquiries regarding domain names for sale or lease, contact darcy via

PLEASE NOTE: Web-works are not domain name resellers. Domain names that we have for sale or lease are the expressly registered property of Web-works and as such may be onsold or traded.

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